An increasingly aging society, rising healthcare costs, and shifting consumer expectations. These are just a few reasons why health tech companies have gained a significant market share in recent years.

Digital health solutions from health technology startups promise to accelerate innovation cycles. The market is witnessing a significant increase in venture capital investment.

This trend is also impacting the Brazilian ecosystem. Brazil is already considered the largest healthcare market in Latin America and the seventh largest globally, with a private healthcare spend exceeding $42 billion annually. Yet, it still requires more tech-driven solutions.

What is Health Technology?

Health tech startups use technology to address urgent healthcare demands. From diagnostic tools to patient data management systems, their solutions aim to improve healthcare delivery or consumption.

Key areas of health tech include clinical administration, telemedicine, patient engagement, fitness applications, and insurance systems.

Brazilian Health Tech Insights

The Distrito innovation platform mapped 386 health tech startups in Brazil, mostly concentrated in São Paulo. These startups focus on clinical management, marketplaces, information access, pharmaceuticals, and diagnostics.

94% of these companies employ fewer than 50 people, and 82.7% report operational success. Top startups include Dr. Consulta, Pixeon, and Vitta.

Key Trends in Health Technology

Remote patient monitoring, health and fitness apps, and telemedicine are major trends. For example, Amwell partnered with a hospital to form “The Clinic,” focusing on virtual health services.

Startups like Viveo Health are leading the way with platforms that enable remote doctor-patient communication.